Submitted by: Yancy Marry

The rise in the use of mobile devices has led to the subsequent rise in the deployment of mobile apps. Since businesses small and big are going mobile after realizing the immense potential that these software tools have in generating mobility, companies are developing branded mobile apps. The use of branded apps is limited within just one organization and thus they are more effective in promoting the services and products of this enterprise. However, the concept of branded apps is also getting saturated and therefore software development companies now have to keep in mind the below prerequisites before opting for mobile application branding:

1. Keep the interests of target customers in mind The branding techniques should be decided only after analyzing the mobile needs and demands of the target customers. The branding plan should be such as to help build a mobile application that has entertaining features while also serving the mobility purposes of the customer, whether an individual or an enterprise. A successful branding plan is one which helps in marketing the app well.

2. Keep the advantages and disadvantages of mobile OS platforms in mind The branding techniques should be such as will exploit the strengths of the operating system while also keeping in mind the OS platform s weaknesses. The developer needs to understand that every platform behaves in a different manner; that is why the branding techniques should also be such that will help the app function properly no matter what the platform behavior.

3. Test an app thoroughly before submission The developer must make sure that every mobile application submitted for approval of the app store or to a reviewer is tested thoroughly. Any bugs or other forms of malfunctioning should be repaired before submission. If a mobile app freezes frequently or crashes during download, it will lead to destruction of the app s brand image.

4. Branding is dependent on app functionality The current world mobile market is a highly competitive one. This is the reason why clients always search for some unique functionality from their software. According to mobile market analysts, a mobile app brand can survive in the market for a long time only if the application is engaging to its target customers, has a high usability rate, and is updated at regular intervals.

5. Unique marketing leads to better brand promotion Once the features and functions of a mobile application are decided, the software developer must concentrate upon marketing the app in unique ways so as to promote its brand amongst an extended user base. Platforms such as media and social networking tools should be used as an essential element of app branding technique.

6. Design a referable mobile app One quick way to spread word on the brand of your mobile application is to make the software referable to the friends and family members of the target audience. If an app is referable, it will remain in the focus of an extended user base for a longer period of time. This in turn will lead to higher ratings for the software in the market. The more positive an app s rating is, the better it is for spreading awareness of its brand.

To conclude, developers must understand that just building of mobile apps for multiple platforms will not generate revenues. It is establishment of the app brand that will bring success for the designer and users.

About the Author: The author is associated with a Dallas mobile application development,

coppermobile.com/company/locations/dallas-enterprise-app-developer.html

with has team of experienced mobile app developers has created over 300 applications on major mobile platforms.

Source:

isnare.com

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Submitted by: Rajesh Sahu

How to Send Safety Recalls Exclusively to Selected Vehicle Owners Only?

Just heard the news that a major car manufacturer has placed a recall notice to 175,000 cars in India to fix defective parts. The majority of the recalls are for brake pad issue, air bag functioning, car heating, etc., which may lead to vehicle damage or affect passenger safety.

Though automobile industry is one of the few industries that rely heavily on outsourced parts or vendors, excellence is always intrinsic while manufacturing a car. Even after doing multiple quality tests, the companies may encounter some issue while installing the materials received from vendors. Most of these issues will show up when the car is on the road. So the companies will realize the issue only when a customer visits the service centre with a problem. This is a major pain for auto industries as the car manufacturers incur a huge expense to rectify the mistakes.

The biggest sufferers are the people who bought the car with defective parts. For many people buying a car is a much-awaited dream and spends many hours in doing personal research before freezing onto a particular car based on inputs from friends and experts too. But, when they heard about the recall in the newspaper, it can be a heartbreaking experience to deal with.

However, many times, all the new cars sold out may not have defect parts. Only particular models may have the issues. In that case, if a company give advertisement with the recall, people who bought a similar brand car may always worry about their car. Moreover, the recalls for a brand new model car may affect the company branding also.

Wouldnt it be nice if there is a solution where only the affected car owners are notified?

Yes. It will be amiable if there is a system where only particular vehicle owners are recalled to service centres to fix the issue instead of giving notice in the newspaper.

So, here we have the best solution for you!

We have designed Autodealrz mobile application to address the pain areas of dealership and customer disconnect. The app enhances the relationship between you and your customer and helps you deal with the issues such as recall, service, etc. on a personal front. Autodealrz mobile app also assists dealership to connect with their customers for New / Used vehicles, Parts, Service & Social Media distribution, etc.

Stay connected with latest dealer information, key technical staff, service, parts, sales and much more

We provide the best mobile solutions to give your brand the cutting edge necessary to enhance your presence, while driving sales, service, retention and revenue through mobile practices.

Our mission is to increase loyalty and revenue with the use of mobile technology.

In short we have placed the dealer in the customers hands.

Very flexible and affordable packages specially designed to meet your requirements. No over head cost only a small monthly fee and we take care of all the hassles.

For More information please visit : http://www.autodealrz.com/

About the Author: For More information please visit :

autodealrz.com/

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